“Voltz and Grobe have deciphered the magic of making viral videos.”
— Stafford Green, The Coca-Cola Company
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From the groundbreaking Diet Coke & Mentos Experiments to The Extreme Sticky Note Experiments and The Coke Zero & Mentos Rocket Car, over 150 million people have watched Eepybird Studios’ viral campaigns. These videos have been featured on The Late Show with David Letterman, in People Magazine, the New York Times, and on Mythbusters.
Now, in The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works, we explain the proven, reliable method behind these campaigns.
What makes videos go viral? It’s not magic. The Viral Video Manifesto breaks down the common traits of successful online videos and shows you how you can produce videos with those same viral characteristics.
You can make a video that packs a major punch by applying four core principles:
Be True… Don’t fake it. Make it real.
Don’t Waste My Time… Get down to business right away.
Be Unforgettable… Show us something we’ve never seen before.
It’s All About Humanity… An emotional connection is the key to sharing.
The most successful viral videos follow all four of these rules, and the legions of unsuccessful viral video attempts almost always make the same kinds of mistakes.
In this book, we show you what works, what doesn’t, and why.
You’ll see examples of the four rules in action in a variety of situations and learn how to apply them in making your own online videos.
The book also includes four chapters specifically for marketers with information on how to integrate your brand into videos that are built to go viral.