The Viral Video Toolkit for Nonprofits
A Step-by-Step Guide to Creating Contagious Content for Social Good
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Facebook now has more than 2 billion monthly users. Yet even an organization that has hundreds of thousands of fans may be lucky if its new video is seen by a few thousand of them.
So in a crowded, chaotic world of online content, how do you get your message heard?
This 80-page toolkit shows you new techniques for creating contagious content — videos built to go viral — that can help spread your messages to a wider audience.
From the groundbreaking Diet Coke & Mentos Experiments to The Extreme Sticky Note Experiments and The Coke Zero & Mentos Rocket Car, over 150 million people have watched Eepybird Studios’ viral campaigns. These videos have been featured on The Late Show with David Letterman, in People Magazine, the New York Times, and on Mythbusters.
Now, in The Viral Video Toolkit for Nonprofits, we explain the proven, reliable methods behind those campaigns, and how these techniques can help spread messages for social good.
You can make a video that packs a major punch by applying four core principles:
Be True… Don’t fake it. Make it real.
Don’t Waste My Time… Get down to business right away.
Be Unforgettable… Show us something we’ve never seen before.
It’s All About Humanity… An emotional connection is the key to sharing.
Put viral video to work for your organization!
And if you want to read more, check out our book, The Viral Video Manifesto, with a deeper look at the fundamental principles of creating contagious content.
“Voltz and Grobe have deciphered the magic of making viral videos.”
— Stafford Green, The Coca-Cola Company
Support for this toolkit was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation. For more information, visit www.RWJF.org.